Color Wow Platinum Root Cover Up Brand_Pureology GLYCERIN: Known as a humectant

GLYCERIN: Known as a humectant

long-lasting loose beach waves

Protects hair against pollutants ‡

Shine repairing

optimum hydration is restored courtesy of Panthenol and Oleic Acid contained in Wella's unique Nutri-Enrich Complex

Color Wow Platinum Root Cover Up Brand_Pureology GLYCERIN: Known as a humectantInstant weightless root cover for easy and precise touch ups. Fast, easy, precise, no mess hair color mineral powder adheres to hair instantly. Water resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Best for all hair types, especially platinum blonde hair. How to use: Apply to dry hair. Load